Étienne Garbugli

Entrepreneur & Author of Lean B2B

Avoid apologies (when you can)

By Étienne Garbugli | September 30, 2010

When you apologize, it says: I’m sorry I accept the blame I’m responsible for everything that went wrong here I’m the only person that was guilty here, forget about others You can remember that this was my fault An honest apology, when needed, is good practice. Apologize too often and take on the responsability. Your […]

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Set a base price

By Étienne Garbugli | September 29, 2010

Would you expect a car listed at $20,000 to go for $4,000 after negotiation? Would you expect a $900 TV to go for $25? Base (or original) prices are there for a reason. They act as anchor points when negotiating a purchase (Dan Ariely). Without them, negotiations would be unpredictable. Set the price, set the […]

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Separate thinking and execution

By Étienne Garbugli | September 27, 2010

The 2 main things we do for work everyday are: Thinking Executing Sometimes we think about our work or strategy as we’re working. Other times, we work until we need to stop and resolve issues we didn’t think about. Either way, the result is lack of productivity. We’re not working as hard as we could […]

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Forget about precision, you’re the best

By Étienne Garbugli | September 23, 2010

Which company would you rather work with? Company A: Our company is one of the leading wine producers in Canada. We produce some of the best wines in Canada. We believe that the greatest proof of our capabilities is our work and the satisfaction of our customers. or Company B: Our company is the premier […]

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There’s always time

By Étienne Garbugli | September 22, 2010

There’s 168 hours in a week for everyone. That means we all have 10,080 minutes to work, sleep, eat, read, be creative, make money, etc. You do a lot yet there’s always someone who seems to be doing more… How do they do it? Makes you wonder if you’re spending your time right. You can […]

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Everything can end

By Étienne Garbugli | September 20, 2010

You don’t have to take on another project. You don’t need to take over the world. Everything can end. Things don’t have to be the way they are. You have more control over your life than you think. When we were negotiating the sale of Flagback, things got a bit intense. The discussions were difficult; […]

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