Étienne Garbugli

Entrepreneur & Author of Lean B2B

Sometimes losing is the best thing to do

By Étienne Garbugli | December 9, 2010 | 1 Comment

Status quo is, by definition, remaining in the same place or position.

You can stay in the same place by doing nothing or, by desperately fighting for something that holds no value.

Our reflex when we’re confronted with adversity is to fight back. Someone pushes us and we push right back but, sometimes, pushing back is not worth our time and energy.

Perhaps winning won’t make us move forward; perhaps we’re not fighting for something valuable. You can build a business or work day and night for months before realizing that it wasn’t the right opportunity.

Don’t fight for scraps; take a step back and understand the value of what you’re trying to get. Maybe your fighting nature is keeping you from winning the right battles…


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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