Étienne Garbugli

Entrepreneur & Author of Lean B2B

Break artifical distances

By Étienne Garbugli | December 7, 2010 | 1 Comment

Ever had this happen to you?

  • Working as a team, you have a disagreement with a colleague.
  • It’s settled but following disagreements seem to be getting worst and worst.
  • Things build up and you no longer feel like talking to the other person.
  • It feels wrong, distance is created.
  • At this point, you have a choice to make (A or B):

  • Discussions keep heating up.
  • You start disliking the other person.
  • Eventually, one of the two needs to leave.



  • You pick up the phone.
  • Go for a walk, meet up or have lunch with the other person.
  • You talk openly.

I’ve been through both paths; people rarely have bad intentions.

In group settings, we try to protect our image (ego). One on one, we open up and are more willing to share what’s really on our minds. Talking is the only way to get the pulse of the relationship.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


Leave a Reply

Your email address will not be published. Required fields are marked *

Read previous post:
A simple question of numbers

Lets do some maths. Contract A starts Monday. Easy work. Roughly 120 hours at a rate of $100 an hour....