By Étienne Garbugli | December 7, 2010 | 1 Comment
Ever had this happen to you?
I’ve been through both paths; people rarely have bad intentions.
In group settings, we try to protect our image (ego). One on one, we open up and are more willing to share what’s really on our minds. Talking is the only way to get the pulse of the relationship.
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.