Étienne Garbugli

Entrepreneur & Author of Lean B2B

Beware of technological blinders

By Étienne Garbugli | December 16, 2010 | 2 Comment

Starting a business online looks easy. You can make millions of dollars from the comfort of your living room without even wearing pants…

If you work in technology, you tend to assume that everything can and should be solved by technology. Your great product should be online for people online who will buy it online so you should sell it online…

But, technology is only a small part of the business world – people were making money before the dawn of the Internets!

Maybe your product would be better sold offline in the real world. Maybe it wouldn’t. Avoid technological blinders; take the whole world as inspiration.

Being computer literate can help or hurt your entrepreneurial success.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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