Étienne Garbugli

Entrepreneur & Author of Lean B2B

Be demanding

By Étienne Garbugli | September 16, 2010

I’ve seen developers work all weekend on complex problems discovered at 4pm on a Friday. Designers work overnight because the bar was set high. Yet, people rarely work at their full potential. Maybe the job is boring or the boss expects too little by accepting mediocre work. Ordinary expectations are self-defeating; it’s hard to get […]

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Don’t count clicks

By Étienne Garbugli | September 15, 2010

Depending on where you were in the 90s and early 00s, your Website was considered good if people were able to find what they were looking for within 3 or 4 clicks regardless of the clicks. Well, it turns out that clicks (or taps) are not all equal. The objective behind the clicks is what’s […]

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You’re only one thing

By Étienne Garbugli | September 13, 2010

First impressions sometimes matter. Everyone has a label, a position. Everyone fits in a box. Mike’s a student. Katrina’s a graphic designer. You’re a [insert role here]. This is how people think and it is very hard to break. You can’t be a SEO specialist AND a super talented painter. Well, you can but people […]

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Super Secret Idea Inside

By Étienne Garbugli | September 9, 2010

Richard Branson once said: Business opportunities are like buses, there’s always another one coming. How many ideas can you have in a day? a week? a month? How many of these ideas are yours and yours alone? Ideas, good or bad, are common. There will always be someone, somewhere who stumbles upon a similar idea. […]

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The first words are irrelevant

By Étienne Garbugli | September 8, 2010

We have surprisingly short memories. Unless you offend or say something completely stupid, the words you use to introduce yourself will be forgotten. In fact, sometimes it’s even good to offend. ;) At networking events, some people paralyze thinking about the perfect way to introduce themselves and end up missing a lot of interesting meetings […]

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Stress for the right reasons

By Étienne Garbugli | September 6, 2010

Sydney Crosby said it best: I don’t control the bumps and the bruises, the crowd, or who covers me. I don’t control the bounces, the shootout order, for that matter, what happens outside the rink. There are a lot of things in life I don’t control. But then again, there are some things that I […]

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