My books focus on leveraging customer insights to build and grow businesses. My courses expand on the content of my books.
Lean B2B: Build Products Businesses Want (2nd Edition)
Lean B2B (ISBN: 978-1778074011) consolidates the best thinking around Business-to-Business (B2B) customer development to help technology entrepreneurs quickly find traction in the enterprise, leaving as little as possible to luck.
The Lean B2B Methodology is used by thousands of entrepreneurs & innovators around the world.
Solving Product (ISBN: 978-1777160425) offers a simple, unique, and wildly powerful business compass.
It was carefully designed to help product teams and entrepreneurs reveal the gaps in their business models, find new avenues for growth, and systematically overcome their next hurdles by leveraging the greatest resource at their disposal: customers.
Find Your Market
Find Your Market (ISBN: 978-1777160487) is a book that helps technology entrepreneurs and innovators find the right market for their innovations.
It shows them exactly how to evaluate if their product is aimed at the right market or customers, identify promising market opportunities derived from the unique strengths of their technology, and lock in on their best market opportunity, confirm its potential, and mold the product positioning to get the growth engines going.
The SaaS Email Marketing Playbook
Email marketing is one of the highest leverage activities in a Software-as-a-Service (SaaS) business. It can help increase onboarding and trial conversions, reduce churn, and grow monthly recurring revenue (MRR).
You can learn SaaS email marketing through hard work, or jump to the front of the line; The SaaS Email Marketing Playbook (ISBN: 978-1777160401) contains everything you need to plan, build, and optimize your email marketing program.
The Lean B2B Masterclass
Learn how to build products businesses buy. The Lean B2B Masterclass shows you exactly what to do, when, and most importantly, how! Instead of flailing around trying random things, you’ll be able to follow a clear path.
The methodology you’ll learn has been developed over 9+ years and combines insights from hundreds of successful B2B entrepreneurs.