Étienne Garbugli

Entrepreneur & Author of Lean B2B

Taking a week off

By Étienne Garbugli | October 19, 2010

I’m taking a week off to settle in my new place. It’s a little different (it’s in Hong Kong!). I felt I needed a change; I was becoming too comfortable. In Hong Kong, I’ll have more time to think (about current and future business endeavours), travel (fingers crossed) and work on projects. Enjoy your week […]

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Avoid product design silos

By Étienne Garbugli | October 14, 2010

Even with the best intentions in the world, your resources can’t work on all your projects. Vision – even when properly communicated – won’t save the day. There will always be inconsistencies within your brand, your products and your various customer touch points. It’s unfortunate but there’s things you can do to help. Realize that […]

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Stop fighting imaginary fires

By Étienne Garbugli | October 12, 2010

There’s 2 kinds of emergencies we have to deal with. Real and fake ones. Real emergencies are real… and have varying levels of importance; there’s nothing else we can say about it. Fake emergencies, however, fall within 2 categories: Emergencies we create. Eg. When we feel something should be or should have been done. Often […]

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Introducing the Passive Income Chart

By Étienne Garbugli | October 7, 2010

What is Passive Income? Passive (or residual) income is earnings derived from an enterprise in which a person is not actively involved. In other words, it’s money earned with little or no further effort after the initial work is done. Examples of this are: Rent from a property, Royalties from publishing a book or from […]

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Appear cheaper than you are

By Étienne Garbugli | October 6, 2010

The hardest contract to sign is the first. Until you’re actually doing work for a client, your skill level and value are abstract notions; your sales tactics and supporting material won’t make your rates appear lower than they are. Seeing real results might. If you see potential for repeat business with a client, reduce your […]

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You are not the expert

By Étienne Garbugli | October 4, 2010

Everyone’s an expert at something. Sometimes you’re the expert, other times you’re not but, that hat needs to be shared. To make good projects happen you need good people. Experts want to work where their expertise is recognized. They want to work with smart people who are experts in their own rights. There’s a good […]

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