Étienne Garbugli

Entrepreneur & Author of Lean B2B

Are you being ridiculously productive?

By Étienne Garbugli | January 4, 2011 | 0 Comment

Entrepreneurs, freelancers, students and sometimes employees spend a lot of time and energy trying to be more productive. Tutorials, magazines, coaches and blogs like 21 lives gives you hundreds of ways to increase your efficiency but, we rarely stop to wonder why we’re trying to be so damn productive.

Is it to work more or to free ourselves from work? To do more of the same or to have the luxury to rethink our approach?

More productivity breeds more expectations, stress and disappointment. It can be a very difficult cycle to break.

This year (Happy New Year !), why don’t you reinvest the time being productive saves you into a new project, a new idea or a new way of doing things?

You can do more of the same faster or try something new; there is such a thing as being ridiculously productive. Blind efficiency may not be what you’re seeking.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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