Étienne Garbugli

Entrepreneur & Author of Lean B2B

Date if you plan on getting married

By Étienne Garbugli | January 11, 2011 | 1 Comment

No, this isn’t dating advice.

But, much like in relationships, if you don’t properly test your business partnerships before committing you might be left regretting.

It’s essential to do due dilligences. Maybe your great friend won’t make a great business partner or your ex-colleague was excellent in a certain context but will be terrible in what you’re offering…

With any partnership – short or long – reliability is key. You need to be able to predict what you’re going to get.

Trial under fire is the only way to be sure of this. Test the relationship, motivation and skills on low impact projects with irrealisitc deadlines and irrealistic requirements to make the real personality come out.

The more commitment you’re asking for (eg. long term partnerships) or the further the geographical distance (eg. outsourcing), the more tests you should do before partnering.

Make sure you really know who you’re getting involved with. Don’t forget to date if you plan on getting married. ;)


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


Leave a Reply

Your email address will not be published. Required fields are marked *

Read previous post:
Planning is guessing

Go work abroad. Find a job in Product Management. Build a side project. Put together 2 presentations. Contribute to 2...