Étienne Garbugli

Entrepreneur & Author of Lean B2B

Who are you?

By Étienne Garbugli | December 23, 2010 | 0 Comment

Who are you and What do you do are the 2 questions everyone asks.

What’s your answer?

Prospective employers, partners, clients and contacts want to know what you do; they want to know what box to fit you in.

You’re missing the point if your answer is long-winded, complicated or unclear.

Clear talking is a sign of clear thinking; make sure you really understand what you do and the value it provides. Write your elevator pitch and then simplify it some more.

You need to learn to properly define what you do before you can start selling yourself to your network, potential clients or employers.

So, who are you?


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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