Étienne Garbugli
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    • Lean B2B (2nd Edition)
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Étienne Garbugli
  • Home
  • Articles
  • Books +
    • Lean B2B (2nd Edition)
    • Solving Product
    • Find Your Market
    • The SaaS Email Marketing Playbook
    • All Other Products
  • Course
  • Live Workshops
  • Work With Me
  • About +
    • Media
    • Travels
    • Ongoing Projects

Author: Étienne Garbugli

The thin line between perseverance and stupidity…

How many times did you hear of entrepreneurs succeeding because of hard work and perseverance? How many times did you hear of entrepreneurs failing because they refused

Tell a compelling story

I started doing a lot of presentations for business, work or fun over the last year. To keep things interesting, I started experimenting with formats, delivery and

Pass the friends and family bubble

The secret to getting people to try your product, come to your show or read your blog is: Write an Email explaining what you’re doing Tell people

Are you creating or solving content fatigue?

I really didn’t think I wanted to start a blog. With already 150 million blogs available and thousands of bloggers exploring almost every topic possible, I was

Be realistic, lower your expectations

It’s not until we start managing our own schedule that we realize how difficult it is to really do 8 hours of work. Things always get in
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MY FAVOURITE POSTS

Thoughts

Why Rate of Learning is Your Most Important Metric

DECEMBER 17, 2017
Thoughts

Building Momentum

SEPTEMBER 14, 2012
Thoughts

Don’t ask for permission

JUNE 21, 2011
Thoughts

Don’t do what Réal did…

SEPTEMBER 13, 2012
Thoughts

7 Reasons Why I Stopped Being a Fan

NOVEMBER 26, 2012

Current Location

Map – Padova, Ital

Located in: Padova, IT

Featured Project

Learn More

About Étienne Garbugli

Étienne helps product-led SaaS companies turn signups into revenue with lifecycle email — the same approach that drove 4x revenue growth at LANDR, where he built the program. Three-time founder. 13 years in SaaS.

Tens of thousands of operators and founders rely on his books: The SaaS Email Marketing Playbook, Lean B2B, Find Your Market, and Solving Product.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

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© 2026 Étienne Garbugli
© 2026 Étienne Garbugli