Étienne Garbugli

Entrepreneur & Author of Lean B2B

The thin line between perseverance and stupidity…

By Étienne Garbugli | March 29, 2011 | 0 Comment

How many times did you hear of entrepreneurs succeeding because of hard work and perseverance?

How many times did you hear of entrepreneurs failing because they refused to give up on a bad idea?

Unsuccessful entrepreneurs – even though they’re maybe… 10, 15 or 20 for every truly successful entrepreneurs – get very little visibility and air time.

We always hear about perseverance being a good thing but, to me, perseverance is only good if it’s invested in something good.

Some companies will never work, some projects will never be worth your time and some relationships just aren’t good for you. It’s part of the gamble; you only find out after if being persistent was the thing to do.

Next time things go bad and you push forward, ask yourself why you’re being so stubborn. Perseverance can easily turn into stupidity if your ego leads the way…


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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