By Étienne Garbugli | March 17, 2011 | 0 Comment
I started doing a lot of presentations for business, work or fun over the last year. To keep things interesting, I started experimenting with formats, delivery and content structures.
Through experimentation, one thing that really struck me is, how powerful stories are.
Stories have a way to grab attention and captivate but, they also add the human touch that bullet points never will. I’ve found stories to be:
Stories have a way to get to us. Having heard stories from childhood on, they just feel natural.
Next time you’re doing a presentation, why not try a day in the life of… [a customer]. It has yet to show me wrong…
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.