Étienne Garbugli

Entrepreneur & Author of Lean B2B

Tell a compelling story

By Étienne Garbugli | March 17, 2011 | 0 Comment

I started doing a lot of presentations for business, work or fun over the last year. To keep things interesting, I started experimenting with formats, delivery and content structures.

Through experimentation, one thing that really struck me is, how powerful stories are.

Stories have a way to grab attention and captivate but, they also add the human touch that bullet points never will. I’ve found stories to be:

  • Entertaining
  • Memorable
  • Easy to relate to
  • Easy to understand

Stories have a way to get to us. Having heard stories from childhood on, they just feel natural.

Next time you’re doing a presentation, why not try a day in the life of… [a customer]. It has yet to show me wrong…


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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