I started doing a lot of presentations for business, work or fun over the last year. To keep things interesting, I started experimenting with formats, delivery and content structures.
Through experimentation, one thing that really struck me is, how powerful stories are.
Stories have a way to grab attention and captivate but, they also add the human touch that bullet points never will. I’ve found stories to be:
- Easy to relate to
- Easy to understand
Stories have a way to get to us. Having heard stories from childhood on, they just feel natural.
Next time you’re doing a presentation, why not try a day in the life of… [a customer]. It has yet to show me wrong…