Étienne Garbugli

Entrepreneur & Author of Lean B2B

Are you creating or solving content fatigue?

By Étienne Garbugli | March 10, 2011 | 0 Comment

I really didn’t think I wanted to start a blog. With already 150 million blogs available and thousands of bloggers exploring almost every topic possible, I was having a hard time understanding where I could fit in…

Being a reader myself, I realized that fresh ideas were rare; blogs seemed to be more about the authors than the ideas. The only posts that I read, were generally read in diagonal. Content was too similar on the +100 blogs I followed…

I certainly didn’t want to do more of the same and add noise yet, I felt that Twitter wasn’t enough to fully express an idea. I tried to do different…

Each of my posts are about a single idea or experience, they fit on 1 screen and can be read under 3 minutes to reduce content fatigue and redundancy.

In my view, content producers should ask themselves: Is my content longer than it needs to be? Is it different enough? Being part of the noise certainly isn’t their objective…


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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