Étienne Garbugli

Entrepreneur & Author of Lean B2B

Target moments of irrationality

By Étienne Garbugli | September 2, 2010

It’s not easy to convince people to buy online. People expect free. If you’re just starting a business and wish to make money without fighting an uphill battle (you probably do), one of the things you can do is ease the barriers to purchase. You can do that by: Selling a product purchased in moments […]

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Move beyond business relationships

By Étienne Garbugli | September 1, 2010

Would you find it more difficult to fire someone you barely know or someone you drank with and know personally? There’s a reason why networks are powerful. The closer you are to people, the more they care about you and your well-being. Being professional doesn’t mean being cold and distant. Asking personal questions shows interest […]

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Don’t be a Sales Hero

By Étienne Garbugli | August 30, 2010

Selling is difficult. If you’re like me – not a natural – it’s difficult because it takes you out of your comfort zone. You hear stories of single calls leading to multi-million dollar deals (eg. The Million Dollar Cold Call) and come to expect such results. I’m sure it happens. Some people are lucky, others […]

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Gotta spend money to make money?

By Étienne Garbugli | August 26, 2010

We’ve all heard the story. Guy starts his business so he goes out and buys a computer, gets a logo, prints out business cards, finds a great office in a great neighbourhood, wines and dines friends and prospects, etc. 6 months later, he’s out of business. Why? Because we’ve all heard this sentence: You gotta […]

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You don’t know what you’re selling

By Étienne Garbugli | August 25, 2010

Sure, you know your product’s features inside-out and have a general idea of the niche you’re targeting but, do you really know what you’re selling? When we were building Flagback, a visual feedback tool, we knew the type of clients we wanted and were convinced that people were gonna love our integrated workflow, streamlined communication […]

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Don’t Think Like an Employee

By Étienne Garbugli | August 23, 2010

One, if not the most, important obstacles to your business’ growth is your employee reflexes. You need to think like an Entrepreneur if you want to be one. Schooling, previous work experiences and life in general prepares us to work for other people. Chances are, you’re thinking like an employee if you are: Thinking that […]

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