Étienne Garbugli

Entrepreneur & Author of Lean B2B

21 things you might not know about Product Design

By Étienne Garbugli | November 23, 2010 | 5 Comment

…and if you do, please pretend like you don’t was the topic of my presentation for BootUp, a Startup Incubator in Hong Kong.

The presentation focused on 21 key things entrepreneurs and designers should know about product design. We’ll discuss some of these topics at greater length over the next few months; make sure to subscribe to


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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