Étienne Garbugli

Entrepreneur & Author of Lean B2B

Little-known facts on networking

By Étienne Garbugli | November 18, 2010 | 0 Comment

Professional networking can be very tricky. If people often forget to be strategic when they network, they also forget these key facts:

  • No one likes a bad, moist or cold handshake. Hold your cold drink (eg. beer) with your non-handshaking hand.
  • There are 3 types of networkers.
    • The hyperactive networker: Driven to meet as many people as possible as fast as possible.
    • The passive networker: Rare objectives. Happy no matter how the evening goes.
    • The non-networker: There to see friends and colleagues. Not particularily interested in meeting new people.

    Learn to interact with them accordingly.

  • No one wants to feel stuck (with you, with me, with anybody). Don’t corner people; set a time limit when you meet. « Just very quickly, I wanted to see if… »
  • Smile. If a smile goes a long way, make sure you’re always smiling. Simple advice but, an honest smile can open doors and wallets.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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