Étienne Garbugli
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Étienne Garbugli
  • Home
  • Articles
  • Books +
    • Lean B2B (2nd Edition)
    • Solving Product
    • Find Your Market
    • The SaaS Email Marketing Playbook
    • All Other Products
  • Course
  • Live Workshops
  • Work With Me
  • About +
    • Media
    • Travels
    • Ongoing Projects

The value of “something else”

We think in patterns. It’s very hard to get out of patterns. If we have problems, we look at the patterns we know and find a solution
1 min read

Experiments in sandbox entrepreneurship

Before leaving for Asia, I was part of a Mastermind group. Our group was composed of startup founders, marketing consultants, business coaches, social media experts, design specialists, etc.
3 mins read

Helping create fantasy worlds

Before jumping in and starting my first company, I was annoying my contacts trying to read everything I could on entrepreneurship. It felt like, the more I
1 min read

Set the suggestion cost

I used to believe in business plans… Back when we were working on Flagback, it was our way to align understanding and centralize the information. Everyone came
1 min read

The thin line between perseverance and stupidity…

How many times did you hear of entrepreneurs succeeding because of hard work and perseverance? How many times did you hear of entrepreneurs failing because they refused
1 min read

Tell a compelling story

I started doing a lot of presentations for business, work or fun over the last year. To keep things interesting, I started experimenting with formats, delivery and
1 min read
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MY FAVOURITE POSTS

Thoughts

Why Rate of Learning is Your Most Important Metric

DECEMBER 17, 2017
Thoughts

Building Momentum

SEPTEMBER 14, 2012
Thoughts

Don’t ask for permission

JUNE 21, 2011
Thoughts

Don’t do what Réal did…

SEPTEMBER 13, 2012
Thoughts

7 Reasons Why I Stopped Being a Fan

NOVEMBER 26, 2012

Current Location

Map – Padova, Ital

Located in: Padova, IT

Featured Project

Learn More

About Étienne Garbugli

Étienne helps product-led SaaS companies turn signups into revenue with lifecycle email — the same approach that drove 4x revenue growth at LANDR, where he built the program. Three-time founder. 13 years in SaaS.

Tens of thousands of operators and founders rely on his books: The SaaS Email Marketing Playbook, Lean B2B, Find Your Market, and Solving Product.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

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© 2026 Étienne Garbugli
© 2026 Étienne Garbugli