Étienne Garbugli

Entrepreneur & Author of Lean B2B

The value of “something else”

By Étienne Garbugli | April 7, 2011 | 0 Comment

We think in patterns.

It’s very hard to get out of patterns.

If we have problems, we look at the patterns we know and find a solution there.

This is good. But, it doesn’t help us break our own patterns.

Maybe our patterns are wrong to start with.

It’s very hard to break patterns and get out of the circles we’ve been running in.

We can’t expect the world to change. So, to get something we never had, we sometimes have to do things we never did.

How would someone else define or approach your situation? What patterns would they use? Sometimes feeling out of character is what we need; it allows us to go further and explore other ways of seeing our lives.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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