Étienne Garbugli
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    • Lean B2B (2nd Edition)
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  • About +
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Étienne Garbugli
  • Home
  • Articles
  • Books +
    • Lean B2B (2nd Edition)
    • Solving Product
    • Find Your Market
    • The SaaS Email Marketing Playbook
    • All Other Products
  • Course
  • Live Workshops
  • Work With Me
  • About +
    • Media
    • Travels
    • Ongoing Projects

Author: Étienne Garbugli

Go on a listening tour

Information (or access to information) has a big impact on your success in any position or assignment. It helps you make informed decisions and also allows you

What are you really recommending?

Ever stared at a menu really not knowing what to order? Ever landed on a Website looking at product lists not knowing which to take? This is

Don’t think all favors are free

For a while, I was doing work for a partner agency. My contact there – lets call him Andrew – was a really fun and easy-going type

Pass the wall of complexity

For years, I wanted to learn how to play bass guitar. It looked so complicated that it took 4 years for me to start. Techniques that looked

Step out of your shoes for a moment

Working with people can be hard. Chances are, unless you did someone’s job before, you have no idea what’s important to them; what they really care about.
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MY FAVOURITE POSTS

Thoughts

Why Rate of Learning is Your Most Important Metric

DECEMBER 17, 2017
Thoughts

Building Momentum

SEPTEMBER 14, 2012
Thoughts

Don’t ask for permission

JUNE 21, 2011
Thoughts

Don’t do what Réal did…

SEPTEMBER 13, 2012
Thoughts

7 Reasons Why I Stopped Being a Fan

NOVEMBER 26, 2012

Current Location

Map – Padova, Ital

Located in: Padova, IT

Featured Project

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About Étienne Garbugli

Étienne helps product-led SaaS companies turn signups into revenue with lifecycle email — the same approach that drove 4x revenue growth at LANDR, where he built the program. Three-time founder. 13 years in SaaS.

Tens of thousands of operators and founders rely on his books: The SaaS Email Marketing Playbook, Lean B2B, Find Your Market, and Solving Product.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

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© 2026 Étienne Garbugli
© 2026 Étienne Garbugli