Étienne Garbugli

Entrepreneur & Author of Lean B2B

Don’t think all favors are free

By Étienne Garbugli | February 24, 2011 | 2 Comment

For a while, I was doing work for a partner agency. My contact there – lets call him Andrew – was a really fun and easy-going type of guy.

We were Facebook buddies, LinkedIn contacts and were in touch almost every week. For a while, it seemed like he knew everyone, was able to get anything and, as long as the money was rolling in, it was all very exciting.

I don’t know why but, I didn’t see it coming when he started making me feel bad for not giving him below market rates, priority status, etc, etc… Last time I had seen that was probably in the Godfather

Our relationship turned bad once I started saying no; the timing wasn’t really good.

Be careful, some opportunities and favors are not free; they’re merely an investment in making you feel indebted.

Lesson learned…


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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