Étienne Garbugli

Entrepreneur & Author of Lean B2B

What are you really recommending?

By Étienne Garbugli | March 1, 2011 | 0 Comment

Ever stared at a menu really not knowing what to order? Ever landed on a Website looking at product lists not knowing which to take?

This is called decision paralysis. It’s the result of having too many choices and too little preference from your part.

This is why restaurants have pictures for certain meals, daily specials and can make recommendations if that’s still too many choices.

As a rule of thumb know that, more choices lead to less decisions.

On the Web, in your presentations or in your business, emphasize an option (picture, best choice, recommendation, other) to avoid decision paralysis. This will help your public make a decision and can also help you influence to reach the outcome you seek.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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