Étienne Garbugli

Entrepreneur & Author of Lean B2B

Pass the wall of complexity

By Étienne Garbugli | February 22, 2011 | 1 Comment

  • For years, I wanted to learn how to play bass guitar. It looked so complicated that it took 4 years for me to start. Techniques that looked impossible eventually became second nature…
  • After that, I wanted to learn aikidô. It was going too fast; it looked like complete chaos. It took years at baby steps but, I ended up being able to do everything I had seen…
  • I currently work in an all-Chinese work environment. I understand very little but, I know that someday I will…

Things look very complicated when we’re confronted with learning everything at the same time. Hard to know where to begin. We should just jump in and take the time to learn.

Breaking a big goal into little, understandable chunks or patterns is the best way to pass the wall of complexity. Things always look more complicated from the outside, try to get inside as quickly as possible.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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