Étienne Garbugli
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Étienne Garbugli
  • Home
  • Articles
  • Books +
    • Lean B2B (2nd Edition)
    • Solving Product
    • Find Your Market
    • The SaaS Email Marketing Playbook
    • All Other Products
  • Course
  • Live Workshops
  • Work With Me
  • About +
    • Media
    • Travels
    • Ongoing Projects

Author: Étienne Garbugli

Potential won’t pay the bills

I had a friend who was good at everything. Work, sports, school, arts, relationships, mechanics, etc. He had the potential to do anything he wanted in life

Dress “just enough”

Should you… Dress for sucess? Dress to fit in and make people loosen up? Merely make sure that you don’t underdress to avoid making people feel like

Be a company that makes money

Your company can be like Twitter, Facebook or Foursquare and build an audience which, at some point, it will be able to monetize OR, with a different

The cost of using your head

There’s a reason why creative work is always easier to put off. There’s a reason why most people prefer group brainstorms. There’s a reason why reading a

Respect your biology

In search of productivity and aligning with the 9 to 5 norm, we often confuse 8 hours of work fighting sleep with 8 hours of productive work.
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MY FAVOURITE POSTS

Thoughts

Why Rate of Learning is Your Most Important Metric

DECEMBER 17, 2017
Thoughts

Building Momentum

SEPTEMBER 14, 2012
Thoughts

Don’t ask for permission

JUNE 21, 2011
Thoughts

Don’t do what Réal did…

SEPTEMBER 13, 2012
Thoughts

7 Reasons Why I Stopped Being a Fan

NOVEMBER 26, 2012

Current Location

Map – Padova, Ital

Located in: Padova, IT

Featured Project

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About Étienne Garbugli

Étienne helps product-led SaaS companies turn signups into revenue with lifecycle email — the same approach that drove 4x revenue growth at LANDR, where he built the program. Three-time founder. 13 years in SaaS.

Tens of thousands of operators and founders rely on his books: The SaaS Email Marketing Playbook, Lean B2B, Find Your Market, and Solving Product.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

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© 2026 Étienne Garbugli
© 2026 Étienne Garbugli