Étienne Garbugli

Entrepreneur & Author of Lean B2B

Respect your biology

By Étienne Garbugli | July 5, 2011 | 3 Comment

In search of productivity and aligning with the 9 to 5 norm, we often confuse 8 hours of work fighting sleep with 8 hours of productive work.

Maybe you were unable to sleep last night or, you just don’t work well in the morning… That’s ok but, instead of feeling bad and suffering regular hours maybe it’s time you realize that we all have different biological rhythms and sleeping patterns.

Forget that waking up early nonsense; work hours are all equal.

If anything, I’ve come to realize that sometimes it’s best to sleep an extra hour and be productive than sleep less and do nothing all day… Showing up for work is rarely enough.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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