Étienne Garbugli

Entrepreneur & Author of Lean B2B

Be a company that makes money

By Étienne Garbugli | July 12, 2011 | 0 Comment

Your company can be like Twitter, Facebook or Foursquare and build an audience which, at some point, it will be able to monetize OR, with a different mindset and a bit of thinking outside the box, be a company that strives to make revenue from the start.

You can look for investors and outside money from the get go OR bootstrap your business with your own money and savings.

Depending on your objectives, maybe your only choice is to take outside money… But, by doing so, you create a strong dependency on funding, a false measure of wealth and add pressure and expectations on your business’ potential.

Ultimately, it doesn’t matter where your money comes from (well…), what matters is that you start making money early on to reduce outside pressures. Bootstrapping will force you to think about making money on Day One (Jason Fried) but, it’s just one way to get there…

Photo Credit: Hillary Manuel


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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