Étienne Garbugli

Entrepreneur & Lean B2B Author

What’s your assumption path?

By Étienne Garbugli | December 20, 2011 | 0 Comment

The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. And don’t settle. (Steve Jobs)

How do you find love? Where do you start?

Forget destiny, it may or may not exist. As humans, we’re always better at figuring out what we want/don’t want in retrospect than we are at predicting it.

Be proactive. Systematically trying assumptions allowed me, in less than a year, to figure out that consulting was not for me, large businesses were not for me, freelancing was not for me and so on until I had a crystal clear picture of what I wanted to do for the next 10 years.

Here’s how it went:

  1. Try something you might like – it’s your first assumption. Be quick; don’t settle if it’s not for you.
  2. Now, take the part you loved the most about it, and combine it with your next best guess.
  3. Rinse, wash and repeat until the answer becomes obvious.

Life just got simpler after that.

TAGS

Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.

0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Read previous post:
Selling is not enough

You have a business. It's starting to sell products. Money's pouring in like never before. Everything's fine, right? Well, it...

Close