Étienne Garbugli

Entrepreneur & Author of Lean B2B

Are you building or just surviving?

By Étienne Garbugli | December 22, 2011 | 0 Comment

What are the pillars of your success? What do you need to be successful?

  • Credibility?
  • A great network?
  • Up-front capital?
  • Visibility and fame?
  • Luck?
  • Something else?

Are you thinking strategically in expectation of future goals or are you playing it by ear?

Success, like a house, can be built on great foundations. If your plan depends on luck, you’re not building, you’re hoping.

Once you know your goal, you can figure out what you need in order to achieve it. Maybe your goal this year will be to establish your credibility, next year you’ll work on your client network and the year after you’ll work on generating revenue to build a great consulting business.

The goal is yours but, for stable growth and success, you need to set up stable foundations.

How do we work on that in 2012?


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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