Étienne Garbugli

Entrepreneur & Lean B2B Author

About me

By Étienne Garbugli | November 2, 2016 | 0 Comment

A Short Bio.

Hey, I’m Étienne. I work at the intersection of Tech, Product Design and Marketing. I’m a two-time Startup Founder (Flagback and HireVoice), a four-time entrepreneur and a UX research expert. I love Lean, Agile, Customer Development and I specialize in B2B.

In 2014, I published the book Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses; the Venturetec accelerator program uses the methodology.

My presentation 26 Time Management Hacks I Wish I’d Known at 20 was viewed by more than 27 million people around the world.

Random Facts.

I grew up near Montreal, Canada. Studied communications and Marketing. I built my first Website in 1998; it was a Geocities bass tablature Website. I founded 4 businesses. I have more than 12 years of experience in UX with highlights working as lead on a $40 million flight reservation system for Aeroplan and defining Concordia University’s first-ever Intranet. I lived in Beijing, Hong Kong and Singapore. I’m currently travelling the world.

In 2015, I looked something like this:

Étienne Garbugli

11 things about me. Most of them being true.

  1. Everything I own fits in a (big) room.
  2. I learn chinese for the pleasure of learning.
  3. I plan to do a round-the-world trip someday (That’s my plan for 2017).
  4. I actually like Powerpoint. Honest.
  5. I don’t have a car. I don’t plan on buying one.
  6. I know an awful lot about hockey. It’s something I missed when I was living in Asia.
  7. My goal in life is to make a dent in the universe.
  8. I’m a huge procrastinator but, I’m always on time.
  9. I’ve had 3 knee surgeries (same knee) in the last 4 years. I can finally restart playing hockey.
  10. In a previous life, I played a lot of music and wrote soundtracks for movies. I was good at it.
  11. I love meeting new people. I’m a good networker.

In the Media


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder, a four-time entrepreneur and a UX research expert. Etienne published Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps entrepreneurs around the world build successful businesses.