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ABOUT

Étienne Garbugli - Entrepreneur, Lean B2B Author

I work at the intersection of Tech, Product Design and Marketing. I'm a three-time Startup Founder (Highlights, Flagback and HireVoice), a five-time entrepreneur, and a UX research expert.

I published the book Lean B2B: Build Products Businesses Want, and the Expanded Lean B2B Course. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world create sustainable innovation.

My presentation 26 Time Management Hacks I Wish I'd Known at 20 was viewed by more than 30M people around the world.

You can read more about me here.

Skills

A few things I'm good at

User Research
90
Lean Startup
90
SaaS
90
Analytics
85
B2B
85
CX / UX
90

Tech + Product Design + Marketing

I'm passionate about understanding customer behaviours, generating insights, and building innovative products.

Experience

HireVoice

Product Manager & Co-Founder

HireVoice built products to help in-house recruiters hire better candidates faster. Key functions included Market Research, Customer Development, Product Design and Strategy, Front-end integration and Sales.

2011
2012

ETIENNEGARBUGLI.COM

Product Design & Marketing Consultant

Helping organizations create impactful user experiences by understanding the needs of their users. Services offered included User Experience Research (Interviews, surveys, analytics, persona creation), User Experience Design, User Testing, Customer Development and Marketing Strategy.

LANDR AUDIO

Head of Customer Engagement & Insights

Responsible for helping the LANDR management team with monetization, user engagement (retention and activation) and overall clarity of business model.

2015
2017

World Traveller

Round-the-world trip. Travels to Argentina, Chile, Bolivia, New Zealand, Australia, India, Vietnam, China, Kyrgyzstan, Georgia, UAE, South Africa, UK and Iceland.

Highlights

CEO & Co-Founder

Highlights is intelligent monitoring for your inbound marketing program. It shows you what is and isn't working, and helps you improve performance.

2018

Achievements

  • Lean B2B: Build Products Businesses Want
    Lean B2B: Build Products Businesses Want
  • 26 Time Management Hacks I Wish I'd Known at 20
    26 Time Management Hacks I Wish I'd Known at 20
  • Flagback
  • The Control Alt Deceit Card Game
  • HireVoice
  • Travels and Work Abroad
  • Highlights – Inbound Marketing Software

Praises

Reviews for Lean B2B

Blog

Mood Tracking

5 Productivity Experiments for 2018

Ludo and I are pretty big on productivity. With an app to build and the need to get production-ready in a bit under 6 weeks, there’s a lot of things we need to get done. As a bootstrapped, two-man unit, it makes sense to try and do more with less. That’s why we thought we’d […]

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Round the World Itinerary 2017

A Year in Review – Embracing the Broken Path

I’ve had a pretty incredible year in 2017. I travelled to 18 countries, met a lot of great people, covered more than 133,000 kms… and I’m still on the road today. A little over a year ago, I left a great job to fulfill a long-time dream of mine. I embarked on an 8-month round-the-world […]

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Why Knowing Your Multiples Might be Your Greatest Strength

Why Knowing Your Multiples Might be Your Greatest Strength

Work on your strengths. Shore up your weaknesses. Where to start? The problem with being told either of those things is that it’s usually heavily influenced by the context you’re in. In other words: work on the strengths required for this current role and improve the weaknesses highlighted by this organization. This makes sense short-term, […]

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Nomadic
Currently travelling the world.

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