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ABOUT

Étienne Garbugli - Senior UX Researcher, Lean B2B Author

I work at the intersection of Tech, Product Design and Marketing. I'm a two-time Startup Founder (Flagback and HireVoice), a four-time entrepreneur and a UX research expert.

In 2014, I published the book Lean B2B: Build Products Businesses Want. The Lean B2B methodology has since helped hundreds of entrepreneurs and innovators around the world create sustainable innovation.

You can say I'm « Internet-famous ». My presentation 26 Time Management Hacks I Wish I'd Known at 20 was viewed by more than 14 million people around the world.

You can read more about me here.

Skills

A few things I'm good at

User Research
90
Lean Startup
90
B2B
85
Analytics
70
Strategy
80
UX
90

Tech + Product Design + Marketing

I'm passionate about understanding customer behaviours, generating insights and building innovative products

Experience

LANDR Audio

Head of Customer Engagement & Insights

Responsible for helping the LANDR management team with monetization, user engagement (retention and activation) and overall clarity of business model.

February 2015 - Today
August 2012 - February 2015

etiennegarbugli.com

Product Design & Marketing Consultant

Helping organizations create impactful user experiences by understanding the needs of their users. Services offered included User Experience Research (Interviews, surveys, analytics, persona creation), User Experience Design, User Testing, Customer Development and Marketing Strategy.

HireVoice

Product Manager & Co-Founder

HireVoice built products to help in-house recruiters hire better candidates faster. Key functions included Market Research, Customer Development, Product Design and Strategy, Front-end integration and Sales.

October 2011 - August 2012
January 2011 - May 2011

ThoughtWorks

Lead User Experience Designer

Responsible for helping build and improve the user experience practice by improving current and future methodologies while consulting with local and offshore clients, raising UX awareness and creating a testing culture.

Kotsego

User Experience Strategist, Founder

Responsible for creating optimal user experiences. Key functions included Strategy, UX & Interaction Design, Usability Testing, Product Management and Information Architecture.

June 2008 - January 2011

Achievements

  • Lean B2B: Build Products Businesses Want
    Lean B2B: Build Products Businesses Want
  • 26 Time Management Hacks I Wish I'd Known at 20
    26 Time Management Hacks I Wish I'd Known at 20
  • Flagback
  • Why You Need Someone Like Me on Your Project
  • Travels and Work Abroad
  • HireVoice
  • 25 Time Management Hacks to Kickstart the Year

Praises

Reviews of Lean B2B

Blog

Going Massively Viral on Slideshare – Lessons Learned

This post was originally titled “How I created a presentation viewed by over 250,000 people on Slideshare in just 8 hours”, but as the numbers kept increasing to now well-over 2,500,000 viewers, the title no longer made sense. Creating the presentation A few years back, I wrote a blog post about how I had begun […]

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How I Managed to Out-Learn the Competition

In my family, people read a lot. While my mother reads fiction (mostly thrillers), my father reads business books (lots of them). Growing up, I was always fascinated by the effort and energy that my father put into underlining anything in books, reports or magazines that could be relevant to his work. It’s hard to […]

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Experiments in sandbox entrepreneurship

Before leaving for Asia, I was part of a Mastermind group. Our group was composed of startup founders, marketing consultants, business coaches, social media experts, design specialists, etc. All in all, 9 successful entrepreneurs from Montreal and around. Our backgrounds and businesses were very different but we shared the same desire to experiment with business models, […]

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Get in Touch

LANDR Audio (Head Office)
Montreal, Quebec, Canada

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