Étienne Garbugli

Entrepreneur & Author of Lean B2B

Love the process more than you love the result

By Étienne Garbugli | September 16, 2012

How many people do you know would like to have their own business? write a book? be famous? travel the world? be rich? (other)? It’s easy to love the outcome (being rich is better than not being rich). But, most of the time you’ll spend on the way to achieving the next great thing will […]

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Realize there’s no one else

By Étienne Garbugli | September 15, 2012

What do you do if you need to make a big life-changing decision? Perhaps some research, you look at previous situations, read, ask colleagues and friends, consult experts, create decision charts to weigh the good and the bad… but, even after that, you realize that no one has the answer. More information becomes too much […]

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Building Momentum

By Étienne Garbugli | September 14, 2012

Upward or downward, there is always momentum. Success breeds success while failure, more often than not, leads to more failure. It’s the people that work that get the work while, people that don’t, are kept out of the loop. Improve your momentum. If you’re in business, never stop pitching new clients. If you have a […]

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Don’t do what Réal did…

By Étienne Garbugli | September 13, 2012

This is the story of Réal; a real story. At the first company I worked for, Réal was in charge of Web development. He was pulling in long – 10-12 hours – days and weekends trying to improve the business. I was looking up to him, thinking that, this is what I need to do […]

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The appearance of solvability

By Étienne Garbugli | August 3, 2012

The appearance of solvability

12 years ago, my friends and I travelled to Prague, Czech Republic. There, in our hostel, we met an american-chinese girl who had a game for us. The game went a bit like this: Showing 1 finger – “If this is 2…” Showing 2 fingers – “…and this is 4” Showing 3 fingers – “How much […]

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The art of fooling yourself (completely)

By Étienne Garbugli | May 30, 2012

Enters guy A. He’s had a business before. He’s been through it before. One of the things he had learned is that, in business, you don’t want to create a product if it doesn’t solve a real world problem. Excited about starting his new venture, he sets up doing research with prospective clients from day […]

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