Étienne Garbugli

Entrepreneur & Author of Lean B2B

Selling is not enough

By Étienne Garbugli | December 16, 2011 | 0 Comment

You have a business. It’s starting to sell products. Money’s pouring in like never before. Everything’s fine, right?

Well, it depends.

It depends on what your profit margins and customer acquisition costs are.

Some businesses will always be barely profitable. If your margins are slim, you can have thousands of customers yet be fighting to make ends meet. But, if your margins are good, a few customers may be enough to keep your head out of water.

Profit margins can be close to 100% of the sale price. It makes a huge difference in your growth potential, the stability of your business and your reactivity to the market.

Do your due dilligences before you start. There’s a reason why some opportunities are not worth pursuing. Some businesses will never scale and are doomed from the start. Selling is not enough.

Photo credit: Hillary Manuel


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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