Not your company’s, yours.
What do you stand for, what are you about?
What’s your consistent theme, why do you choose some opportunities and avoid others?
Self-awareness is essential if you want to get where you want to be. You can be opportunistic and let the market drive you but, to get somewhere precise, you need a mission or objective to guide your decisions.
So, if Google is about organizing the world‘s information and making it universally accessible and useful and I’m about learning, trying and adapting until I find an optimal business fit, what are you about? Do you know?