Étienne Garbugli

Entrepreneur & Author of Lean B2B

Walk the motivation tightrope

By Étienne Garbugli | May 26, 2011 | 1 Comment

I think (focus) is basically like walking on a tightrope. If you think you’re high and you look down, you’ll start wobbling. If you look up because you think you’re not good enough, you start wobbling, too, and you’ll be shaky, You just look ahead, and if you focus on the task and what you need to do… you tend to do things the right way.”

Maintaining motivation and focus is challenging but, hockey coach Guy Boucher (quote) said it best.

You want to be in the moment. If you look up, down or sideway you’ll hurt your chances to succeed by opening the door to performance, success or failure anxiety.

Don’t question yourself every step of the way. If you chose to cross the tightrope, look ahead, you’ll have plenty of time to question your decision once you’re on the other side.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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