Étienne Garbugli

Entrepreneur & Author of Lean B2B

Your time isn’t free

By Étienne Garbugli | May 19, 2011 | 0 Comment

You wake up today to suddenly realize that your time is now worth $1,000 an hour.

You can either bill $1,000 or do something else. What do you do? How does that change your approach?

Now, say you wake up tomorrow and, with every waking hour, you can either save lives or do something else. Does that change anything?

It’s easy to get carried away and work on things that bring no value – you see it all the time from entrepreneurs who never count their time as an investment or startup cost but, your time isn’t free.

Your choice probably isn’t to save lives or do something else but, if, everyday, you consider “working on the thing that adds the most value” like making $1,000, you’ll quickly focus on value and stop mis-investing your time.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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