Étienne Garbugli

Entrepreneur & Author of Lean B2B

Things you can learn from pitching a successful product

By Étienne Garbugli | February 8, 2011 | 0 Comment

Are your ideas or projects getting the reaction you think they deserve? Is it your pitch (presentation) or your idea that’s problematic?

Perhaps, next time, you should pitch an already succesful product as though it was your own.

In the process, you may learn that:

  • You don’t pitch very well (or perhaps you do :).
  • Sometimes the pitch is the only thing that matters; the product is irrelevant.
  • Succesful products aren’t always attractive at the pitch level.
  • Success on paper is one thing, success in real life is another – completely different – thing.
  • You can present the same thing in many many many different ways…

Practice until you get the reaction you think you deserve. In the process, you might also find out how to separate format and content. Presenting is tricky like that…

Note: You obviously need to be be careful of what you pitch to whom.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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