By Étienne Garbugli | February 10, 2011 | 0 Comment
Comfort is a good and a bad thing.
It’s a security to fall back on patterns we already know but, it’s also what keeps us from experiencing disbalances and new patterns.
When you get out of your comfort zone, you’re forced to evolve, learn and push yourself towards trying something new. It’s uncomfortable but it’s temporary; comfort always comes back.
People have very different comfort levels with change. You can either actively seek ways to break out of your comfort zone or you can let life take care of it. The important thing is to know when you’re in your comfort zone and be able to get out of it when it no longer suits you.
Unfortunately, some patterns won’t give us what what we seek… That comfortable job might not lead to a promotion and that relationship might not be good in the long run.
I personally never regretted breaking out of my comfort zone. Sometimes that’s just what we need. :)
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.
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