Étienne Garbugli

Entrepreneur & Author of Lean B2B

The traps you set for yourself

By Étienne Garbugli | May 9, 2012 | 0 Comment

When you’re in control of your time and your priorities, there’s a lot of traps you have to be aware of. Beyond the traps set by the competition, finance and other people, you have to be aware of the traps you set for yourself.

If you believe that hard work is the path to success then, you’re in for a treat. Being busy may feel like you’re being productive, doing may feel you’ve done good and trying may feel like you gave it your best but, this is merely to appease you.

The real measure of progress is not doing, it’s success. You can have enough work but, you can never have enough success.

You may be satisfied with what you’ve accomplished today (and that’s good) but, you’re never done. It’s not because you feel like you’re getting s*** done that you’re moving forward. Beware.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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