Étienne Garbugli

Entrepreneur & Author of Lean B2B

The excuses we make

By Étienne Garbugli | June 30, 2011 | 0 Comment

  • I’ve done enough for the day.
  • This was not my day.
  • It wasn’t the right time / the right moment.
  • The conditions weren’t good.
  • I’m missing this or that.

What have these 5 things in common? They’re some of the conscious or unconscious excuses we give ourselves to stop trying – ways to justify not doing more and feeling ok about it.

Driven people are never satisfied. They constantly come up and try to do more. If they scored 3 goals, they’ll be as hungry when they try to get the fourth as they were when they got the first 3.

You don’t necessarily have to be that intense but, if you don’t know when you’re making excuses, you’ll always have a hard time knowing when you’re underperforming and hurting your chances to reach further.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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