Étienne Garbugli

Entrepreneur & Author of Lean B2B

Forget these acronyms

By Étienne Garbugli | June 28, 2011 | 0 Comment

  • MVV = Minimum Viable Vision
  • MVP = Minimum Viable Product
  • MDP = Minimum Desire Product

It doesn’t matter if you’re doing lean, agile or if you’re shooting for another model or acronym. What matters is that you realize that, what you think will work and what will end up working (if anything) are 2 very different things.

Everything you do before testing is an assumption. In other words, prior to interacting with customers, your market, your customer segments, your product and your strategy are only best-educated guesses.

This is why we talk about minimum because, building the minimum is the best way to avoid spending too much time on the wrong assumption.

Maybe you have the wrong minimum… A good assumption will come equipped with success and failure metrics and trackings (Eric Ries). Build the right minimum and forget the buzzwords…


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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