Étienne Garbugli
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    • Lean B2B (2nd Edition)
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Étienne Garbugli
  • Home
  • Articles
  • Books +
    • Lean B2B (2nd Edition)
    • Solving Product
    • Find Your Market
    • The SaaS Email Marketing Playbook
    • All Other Products
  • Course
  • Live Workshops
  • Work With Me
  • About +
    • Media
    • Travels
    • Ongoing Projects

Author: Étienne Garbugli

Marketing is Dirty

We’d all like to think (thanks to schooling perhaps) that, great work will always be recognized and that people will just see how good we are or

Always be the CEO

My first job was painful. I worked in a sweatshop (not really) moving books around. I wanted to quit but they fired me first. I expected the

Taking a week off

I’m taking a week off to settle in my new place. It’s a little different (it’s in Hong Kong!). I felt I needed a change; I was

Avoid product design silos

Even with the best intentions in the world, your resources can’t work on all your projects. Vision – even when properly communicated – won’t save the day.

Stop fighting imaginary fires

There’s 2 kinds of emergencies we have to deal with. Real and fake ones. Real emergencies are real… and have varying levels of importance; there’s nothing else
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MY FAVOURITE POSTS

Thoughts

Why Rate of Learning is Your Most Important Metric

DECEMBER 17, 2017
Thoughts

Building Momentum

SEPTEMBER 14, 2012
Thoughts

Don’t ask for permission

JUNE 21, 2011
Thoughts

Don’t do what Réal did…

SEPTEMBER 13, 2012
Thoughts

7 Reasons Why I Stopped Being a Fan

NOVEMBER 26, 2012

Current Location

Map – Padova, Ital

Located in: Padova, IT

Featured Project

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About Étienne Garbugli

Étienne helps product-led SaaS companies turn signups into revenue with lifecycle email — the same approach that drove 4x revenue growth at LANDR, where he built the program. Three-time founder. 13 years in SaaS.

Tens of thousands of operators and founders rely on his books: The SaaS Email Marketing Playbook, Lean B2B, Find Your Market, and Solving Product.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

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© 2026 Étienne Garbugli
© 2026 Étienne Garbugli