By Étienne Garbugli | October 12, 2010 | 0 Comment
There’s 2 kinds of emergencies we have to deal with. Real and fake ones.
Real emergencies are real… and have varying levels of importance; there’s nothing else we can say about it. Fake emergencies, however, fall within 2 categories:
This last kind of emergency is harder to see because it often looks and feels like a real emergency.
Beware of fake emergencies (and self-imposed stress), it will drain your energy only to make way for the next fake emergency. Protect your time and stress level, learn to say « no ».
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.