Étienne Garbugli
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    • Lean B2B (2nd Edition)
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Étienne Garbugli
  • Home
  • Articles
  • Books +
    • Lean B2B (2nd Edition)
    • Solving Product
    • Find Your Market
    • The SaaS Email Marketing Playbook
    • All Other Products
  • Course
  • Live Workshops
  • Work With Me
  • About +
    • Media
    • Travels
    • Ongoing Projects

Author: Étienne Garbugli

Win the cashflow war

You don’t realize it when you start but, running a business has a lot to do with managing cashflow. All cash not being equal, money in your

Sometimes « you’re » the enemy

A company that hires consultants basically says: We hired good people but, they’re not good enough for this new mandate. Our people are not objective enough for

Make sure you rule the sandbox first

Any project starts with a model (paper, mental, miniature, prototype, etc). To validate the model, we ask a variety of questions based on metrics we define. Does

Date if you plan on getting married

No, this isn’t dating advice. But, much like in relationships, if you don’t properly test your business partnerships before committing you might be left regretting. It’s essential

Planning is guessing

Go work abroad. Find a job in Product Management. Build a side project. Put together 2 presentations. Contribute to 2 blogs and tweet regularily. Get more direct
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MY FAVOURITE POSTS

Thoughts

Why Rate of Learning is Your Most Important Metric

DECEMBER 17, 2017
Thoughts

Building Momentum

SEPTEMBER 14, 2012
Thoughts

Don’t ask for permission

JUNE 21, 2011
Thoughts

Don’t do what Réal did…

SEPTEMBER 13, 2012
Thoughts

7 Reasons Why I Stopped Being a Fan

NOVEMBER 26, 2012

Current Location

Map – Padova, Ital

Located in: Padova, IT

Featured Project

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About Étienne Garbugli

Étienne helps product-led SaaS companies turn signups into revenue with lifecycle email — the same approach that drove 4x revenue growth at LANDR, where he built the program. Three-time founder. 13 years in SaaS.

Tens of thousands of operators and founders rely on his books: The SaaS Email Marketing Playbook, Lean B2B, Find Your Market, and Solving Product.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Your support helps fund my ongoing research and writing.

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© 2026 Étienne Garbugli
© 2026 Étienne Garbugli