Étienne Garbugli

Entrepreneur & Author of Lean B2B

Win the cashflow war

By Étienne Garbugli | January 20, 2011 | 1 Comment

You don’t realize it when you start but, running a business has a lot to do with managing cashflow.

All cash not being equal, money in your pocket or money in your bank account is worth a lot more than any money you may be waiting for.

Cashflow is your ability to spend and to invest in projects, infrastructures or new employees; it’s very difficult to grow without it.

This is why suppliers, distributors and sometimes even clients hold off on payment.

But, there’s ways around this. Heinz Ketchup proved it when they agreed to sell for less against faster payments. It helped them; they even became the market leader.

Don’t let other companies control your cashflow. Increase price based on payment ranges to motivate your clients to pay faster (Ali Taieb). Control your cashflow.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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