Étienne Garbugli

Entrepreneur & Author of Lean B2B

A little is better than nothing

By Étienne Garbugli | August 2, 2010 | 1 Comment

Would you rather have 30% or 100% of a million dollars?

Now, if I tell you that, if you take the 100%, there’s a 50% chance that you get nothing, which do you take?

And, if I tell you that you’re gonna have to work 3 times harder for that 100%, do you still take it?

It’s more satisfying and rewarding to build a business by yourself but, there’s a lot of good reasons to have partners. To share the risks, to share ideas, to do more with less, to get more credibility, etc.

If you plan to do everything solo, make sure you have other reasons than greed. After all, it’s better to have 50% of a big thing than 100% of nothing (François Lane).


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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