Étienne Garbugli

Entrepreneur & Author of Lean B2B

Let others fail first

By Étienne Garbugli | August 1, 2010 | 2 Comment

Learning from your mistakes is good. But, chances are, it’s the mistakes you haven’t made that will sink your business.

You want to succeed now, figuring out what you did wrong after the fact is not an acceptable solution.

Good entrepreneurs learn from their own mistakes. Great entrepreneurs learn from others’ mistakes (Dave Mcclure).

This is what 21 lives is about. Sharing mistakes and insights from my experiences, readings and the people I know.

Maybe your problem is new. So, ask the difficult questions. Get entrepreneurs you know to talk about their failures – what they should have done differently.

The more paths to failure you know, the better equiped you are to face the challenges of the enrepreneurial life.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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