Étienne Garbugli

Entrepreneur & Author of Lean B2B

Words you should never* use in relationships

By Étienne Garbugli | March 28, 2012 | 0 Comment

Some words can really hurt relationships. They may be part of the dictionary but, they shouldn’t be part of your spiel. Here are a few words you should avoid:

  • Again: Forget about the trend, deal with the issue at hand. Bringing back the past will only make things worst and put everyone on the defensive.
  • Always: Very few things always happen in relationships. People are rarely that consistent. Why accentuate a trend? For impact?
  • Never: A real never requires a lot of observation. A strong word for something you can’t really prove.
  • Easy: You may think so but, what’s easy to you is not necessarily easy to other people. Let them be the judge of what they consider easy. It will just make you appear less condescending.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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