By Étienne Garbugli | August 16, 2010 | 0 Comment
How do you decide what project to invest in? Profit / Loss potential, business plan, Magic 8 Ball?
For every project you choose to build, you commit time and money. Sometimes you can’t get out of the project for years, so selecting the right project is extremely important.
Much like in baseball, there are a lot of ways to score a point.
Your motivation and desire to succeed will change. Commitment on a project can be a curse. Having struck out with Flagback, I now look for the smallest, most valuable projects. What’s your approach?
Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.