Étienne Garbugli

Entrepreneur & Author of Lean B2B

Watch out for multi-tasking robots

By Étienne Garbugli | August 13, 2010 | 0 Comment

Think about something.

Now, keep that thought and think about something completely different.

How’s that going?

Not well? Keep reading.

We have single-thread brains. We’re great at handling one thought at a time. More if they’re closely related.

Why do we want to be multi-tasking robots?

Your computer can multi-task, you can’t. You merely look like you’re being productive when you multi-task. Focusing on doing one thing at a time will certainly make you more productive, reduce your stress level and keep your concentration level up.

Multi-tasking ultimately destroys your ability to concentrate. Trust me, I know.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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