Étienne Garbugli

Entrepreneur & Author of Lean B2B

The weight of expectations

By Étienne Garbugli | April 28, 2011 | 0 Comment

With any kind of success come expectations. Expectations to do better but, also to commit and persevere.

No matter what direction, job, career or lifestyle you’re pursuing, people expect you to do it with consistency. Eg. If you’re a baker this year, you should be a better baker next year.

This is why experience is so appealing. The more experience (or the longest track record) you have, the less risk there is that you’ll break consistency.

But, we all change.

I’ve come to realize that, the hardest part about changing life or career is breaking people’s expectations of who you are and where you’re heading.

We’re only one thing to people; make sure that that one thing is not preventing you from changing and growing when you need to grow.


Étienne Garbugli

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder, a five-time entrepreneur, and a UX research expert. Etienne is also the Author of Lean B2B: Build Products Businesses Want. Lean B2B is a framework used by thousands of entrepreneurs & innovators to reduce the risk of their B2B ventures.


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